$(function() {
            var player = $f("player", "http://releases.flowplayer.org/swf/flowplayer-3.2.7.swf");
            $("a[rel]").overlay({
                effect: 'apple',          
                expose: '#789',
                onLoad: function() {
                    player.load();
                },
                onClose: function() {
                    player.unload();
                }
            });
                    
        });